The story

We started VARA because demi-fine had two settings.

On one end: $19 jewelry that arrives in a polybag, leaves a green ring on your finger by week three, and ends up in a junk drawer.

The other extreme is fine jewelry at $1,400+, locked in a velvet box for the 364 days a year you're not at a wedding.

Neither one is what most women actually want.

What you want is a piece you can wear on a Tuesday. Something with the weight and finish of fine jewelry, priced honestly enough that you don't flinch when your skin reacts to the cheap stuff or when you misplace it on a flight.

So we built that line. 18k gold vermeil over .925 sterling silver. 14k gold-filled where you need water resistance. Hand-finished. Priced for the women who buy for themselves.

VARA isn't trying to replace your engagement ring. It's the jewelry you'll actually wear while you're earning the next one.